Illustrative example
A small manufacturer's supplier fails to deliver, and the manufacturer claims a year of lost growth based on a projection prepared for a funding round.
Section 3301 excludes damages that are not clearly ascertainable in both their nature and their origin. It turns on the evidence for the fact of loss rather than on arithmetic precision: cancelled orders with named customers and dated invoices are ascertainable, while a growth curve drawn for investors is exactly the kind of figure the section is aimed at.
The supplier credits the cost of the substitute purchases actually made and waives the balance of the account, with nothing paid for projected growth.